Driving Brand success Through Influencer Marketing for Shalimar Foods | Leadx
Ads
At LeadX Ads, we are committed to delivering innovative solutions that create measurable
results. When Shaalimar Foods approached us to introduce their Ragi Powder to the market
with a fresh concept, we knew that a creative, impactful strategy was essential to
ensure success.
Objective
- Launch Shaalimar Foods’ Ragi Powder in the market with a fresh, innovative approach.
- Maximize brand visibility and engagement on Instagram through organic reach.
- Boost product awareness and drive sales.
The Strategy
Influencer Marketing with Creative Video Content:
We identified Unnikkannan Mangaldam, a growing influencer with an authentic and engaged
Instagram following, as the perfect fit for our campaign. His personality aligned
seamlessly with the campaign’s script and the brand’s target audience.
Execution
Scripting & Creative Planning:
- Our creative team developed a compelling script tailored to highlight the benefits
of Ragi Powder in an engaging and relatable way.
Visual Story Telling
- Our art and camera teams worked collaboratively to capture visually appealing
scenes, ensuring the brand’s message resonated effectively with the audience.
Distribution
- The final reel was strategically shared on Instagram through the influencer’s
account to leverage his organic reach and engagement.
Result
The campaign exceeded all expectations:
- Organic Reach: The reel garnered an impressive 2.9 million views, driving massive awareness without paid promotions.
- Engagement: The response was overwhelming, with high levels of audience interaction and positive feedback.
- Sales Impact: The campaign translated into significant sales growth, demonstrating the effectiveness of the strategy.
Client Feedback
Shaalimar Foods was thrilled with the campaign’s outcome. The creative collaboration, coupled with influencer marketing, not only enhanced their brand visibility but also positively impacted their sales performance.
Key Takeaways
Shaalimar Foods was thrilled with the campaign’s outcome. The creative collaboration, coupled with influencer marketing, not only enhanced their brand visibility but also positively impacted their sales performance.
- Influencer marketing, when paired with authentic storytelling, can generate massive organic reach.
- A well-executed creative video can transform brand perception and boost product visibility.
- Collaboration between the creative and technical teams ensures a seamless and impactful campaign.
At LeadX Ads, we transform ideas into impactful campaigns. Let’s collaborate to create your next success story.
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